Leadership (evolved)

Revenue is coming in, but pipeline definitions, forecasting logic, and operating cadence are undefined.

You are closing deals, but the motion lives in your head instead of inside a repeatable system.

You're exhausted running sales yourself while running the company.

The board is asking for forecasts you can't confidently give.

Your pipeline exists in your head, not in a system.

You're thinking about hiring a Head of Sales or a founding AE.

You have an AE, but still no system.

What You Get in 90 Days

Documented Sales Playbook

Done looks like: discovery framework, pitch structure, objection handling documented and repeatable.

Defined Pipeline Stages

Done looks like: clear progression rules, exit criteria for each stage, no ambiguity on what moves a deal forward.

Forecasting Framework

Done looks like: forecast categories, probability assignments, weekly forecast rhythm that's explainable to the board.

Weekly Operating Cadence

Done looks like: pipeline review structure, deal review cadence, accountability systems that run without you.

Onboarding and PIP Standards

Done looks like: 30/60/90 ramp expectations, performance improvement criteria, clear success metrics for new hires.

Contract and Payment Workflow

Done looks like: documented approval process, payment terms codified, legal-to-close handoff defined.

Revenue Roadmap Tied to Math

Done looks like: conversion rates tracked, activity-to-revenue model built, growth plan based on real numbers, not guesses.

The Economics

Install the foundation at a fraction of the cost and time, with zero risk if the hire doesn't work out.

Head of Sales

$16,667

per month

Sales Foundations

$5,000

per month

70% less

Time to Production Comparison

Month 0

Start

Month 3

Foundation installed

Month 6

Traditional hire just starting production

Path A: Hire First

Traditional Approach

Months 1–3: Sales leader audits and cleans existing process
Months 4–6: Ramps to consistent production
Risk: If hire fails, company loses 6+ months and retains nothing

Path B: Foundation First

Sales Foundations

Months 1–3: Foundation installed and operating
Month 4+: Sales leader walks into a system and starts producing immediately
Risk: System remains even if hire doesn't work out

Install the foundation before you scale the team.

Built for founder-led sales teams doing $500k+ ARR, pre-seed to Series A, who are hiring a sales leader in the next 6–12 months.

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