Leadership Evolved

Set up your first sales leader to succeed faster.

We install a complete sales operating system for teams running on founder led sales, so your first sales leader inherits clarity and momentum instead of spending months diagnosing and cleaning up.

Book a call See what gets built

6 to 12

months to produce with clean foundations

18 to 24

months when leaders inherit cleanup

Handoff

the compounding advantage

The moment

Pressure to scale usually comes before the system exists.

Founders often hire a rep to buy time and save cost. That rep inherits no shared standards, no consistent process, and no clear definition of a good deal.

Deals get pushed forward no matter what. It looks like progress, but it becomes chaos disguised as momentum.

The rep hire accelerates habits.

Short term wins get rewarded. Bad habits form fast. Everyone rows, but not always in the same direction.

Then you hire your first sales leader.

They do not start by producing. They start by undoing. Scoping, collecting data, resetting the system.

That reset compounds cost.

Months lost become budget lost. And the opportunity cost is usually the biggest bill.

What we build

A complete sales operating system.

Team Operations

How sales works day to day.

Values, principles, and standards
Sales motion architecture and expectations
Revenue math and realism
Accountability cadence, onboarding, comp guardrails

Lead Management

How demand becomes pipeline.

Lead intake, labeling, and lifecycle rules
Follow up cadences and sequences
Pipeline movement rules that prevent leakage
CRM setup that enforces data integrity

Selling Frameworks

How value is communicated consistently.

Value propositions and messaging glossary
Objection handling taxonomy
Intro, discovery, demo, and closing frameworks
Positioning against alternatives

Handoff Package

Everything is documented and packaged so your first sales leader can build and scale immediately, not diagnose and reset.

The engagement

A structured 90 day installation.

Phase 1: Diagnosis and alignment

We establish truth before structure. Calls, deals, pipeline, incentives, habits.

Phase 2: Foundations installation

Install Team Operations, Lead Management, and Selling Frameworks with clear standards and definitions.

Phase 3: Implementation and rhythm

Implement CRM, cadence, and accountability so the system runs without heroics.

Phase 4: Handoff readiness

A clean handoff so your first sales leader starts building, not diagnosing.

Definition of done

You should be able to say yes to all of this.

Sales can operate without founder involvement in every deal Standards and principles guide how deals are pursued, not just whether they close Qualified deals mean the same thing to everyone Pipeline stages reflect buyer behavior, not optimism Sales math and forecasts are explainable and inspectable Your first sales leader inherits clarity, alignment, and momentum

If you are about to hire your first sales leader, do this first.

Book a short call. I will tell you if this is the right stage, and what I would do if I were in your seat.

Book a call