Sales Foundations for Startups
For founders who are ready to build a real sales motion before hiring a Head of Sales.
I help design the operating system for your revenue engine. Together we define your sales process, create playbooks, and build the hiring frameworks needed to scale.
What this includes:
Go-to-market and lead generation strategy
Sales process design and CRM setup
AE and SDR hiring framework
Messaging and objection handling playbooks
Early stage revenue forecasting and performance rhythm
Ideal for:
Founders and early teams who are closing the first ten to fifty deals and want structure that scales.
Sales Team Turnaround and Coaching
For leaders with a team that has lost its edge or never found its rhythm.
I work hands-on to assess the current state, identify the real blockers, and rebuild confidence and performance. This can be through an on-site workshop or a short-term coaching engagement.
What this includes:
On-site team audit and workshops
1:1 coaching for sales reps and managers
Pipeline review and deal strategy sessions
Call analysis and feedback systems
Performance framework and culture reset
Ideal for:
Companies with an established team that needs fresh perspective, accountability, and structure.
Custom Consulting Engagements
For organizations that need tailored support.
Whether you are refining how you negotiate, aligning sales and marketing, or building a leadership framework for your managers, I design and execute plans that fit your goals.
What this includes:
Strategy and execution planning
Negotiation and pricing guidance
Cross-functional alignment with marketing and operations
Leadership development for front-line managers